News coverage is the reporting of events and issues in media, including newspapers, television, radio, magazines, and online. It is an important form of public relations that can influence people’s perceptions and understanding of major social issues. For example, television news coverage of the civil rights movement helped to mobilize support for new legislation and increase public awareness of racial inequality.
Journalists often work on tight deadlines, so make yourself available to provide additional details or quotes about your story. It is one of their biggest pet peeves when sources cannot be reached or do not reply to emails in a timely manner. Also, avoid being flippant or using humor, as it may not go over well with the audience. Finally, do not expect a journalist to show you the finished article before it is published; they generally view this as an infringement of their right to freedom of speech and may feel that your request undermines their credibility as impartial observers.
Think about how your business or event relates to the community and why it deserves media attention. This will help you identify a newsworthy angle and craft your press release.
Remember that newsworthiness is subjective and can change from day to day. Do not be discouraged if your story idea does not get picked up; many journalists file good ideas for pursuit at a later date, when there is a lull in the onrush of deadlines. Maintaining good long-term relationships with reporters can help you make your group’s voice heard.