A well-constructed news bulletin should be a combination of stories, short pieces of actuality and sound clips. It should also have a theme, a short piece of music used to announce the bulletin and possibly to separate different sections of it (often called stabs or stings). A news bulletin is usually a fixed length of time such as five, 10 or 15 minutes so it is important that stories and other components such as headlines are arranged in order to fit the time available.
In addition, the overall balance or order of the stories should be considered and the pace should vary to keep listeners interested. For example, too many economic stories at the beginning could lose listeners’ attention. Similarly, too much dull news may bore the audience. It is therefore helpful to rank each story in order of importance before putting the bulletin together. This allows the presenter to see how each item will fit in the time available and to re-order them if necessary.
When arranging the order of stories, it is good to include dramatic or interesting stories at the start. This is particularly important for long bulletins as the lead story will determine whether or not listeners stay tuned to the rest of the bulletin. The lead story should be written in such a way that it promotes the drama, for example by using a ‘teaser’ style headline and by using short snappy sentences to convey simple ideas.