An exclusive report is an article that gives one journalist or media outlet first dibs on a story. It can be a powerful tool for PR pros to use to drive attention and engagement for impactful news or initiatives.
This strategy can be especially effective for brands that are concerned their announcements may fall on deaf ears amid the din of competing messages and events. With an exclusive, journalists typically have more time to work closely with you and your team to thoroughly understand the story and its nuances, which can result in more thorough coverage than a broadly distributed press release might generate.
It’s important to keep in mind, however, that exclusives do carry risks. It’s essential to use this approach only for genuinely newsworthy moments and to be transparent about the exclusivity of your pitch with journalists. Otherwise, you could burn bridges with other members of the media and damage your reputation moving forward.
To write a good exclusive report, start by doing your research and gathering all of the relevant information on the topic, including facts and figures. You can find this information through a variety of sources, including interviews and public records. Once you have all of your information together, focus on writing a clear and concise summary that is easy for readers to read and digest. Also, be sure to include any upcoming events or timelines related to your topic. Then, check the spelling and grammar to make sure your report is as error-free as possible.