When it comes to online content, your headline is often the first thing potential readers see. And it can account for up to 80 percent of the success of your entire promotion! So it’s important to take the time to write an effective headline that will grab the attention of your reader and draw them into your story.
Whether you’re looking to boost your blog’s traffic or get more people sharing your stories on social media, you’ll need to craft a compelling headline that draws the attention of your audience and convinces them to read on. To help you do this, we’ve compiled a list of top headlines that will grab your audience’s attention and drive more clicks.
Question Headlines
Answering the questions your audience might have about your story can be a powerful way to engage them. Questions are an easy way to spark curiosity and evoke emotion, which are both great qualities for a headline.
Benefits Headlines
Including a clear benefit in your headline is one of the best ways to hook your audience and encourage them to read on. Your headline is the first thing a reader will see when they land on your article, so it’s important that it explains the value of your story.
If you’re not sure how to create a benefit-driven headline, try thinking about what your audience cares about and what issues they’re facing. For example, this headline about how to stop thinning eyebrows uses a strong emotional appeal that many readers can relate to. It also qualifies the audience by stating that this is “for all those who feel their thin eyebrows are a serious issue.”