A summit meeting is an important event that brings different perspectives together to discuss high-stakes topics and perceived future directions for a profession, industry, or cause. Designed to be a catalyst for change, a successful summit is energizing and reveals new pathways forward. But, a summit also requires a strategic plan to harness and channel all that energy for the long haul of implementing new ideas.
Whether in person or online, summits are a powerful way to connect members and expand their professional circles. They’re also a chance to share the benefits of your association’s work with the broader industry—which can lead to increased trust and credibility. Providing summit-based resources, like presentations and handouts, is an easy way to expand your reach after the event. Plus, when attendees attend a virtual summit, the value of that engagement can be extended even further using video to connect with new and existing participants.
While summits can offer a range of perks for attendees, it’s also important to consider the limitations and downsides. For example, a narrow event agenda can limit exposure to more general industry topics, while a limited audience might make it hard to engage in meaningful conversations with others. Fortunately, with the right tools, summits can be a positive experience for both participants and organizers alike. Embrace these best practices to ensure your next summit is a successful, impactful, and engaging experience.